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Maritime Digitalization is Shifting Towards an Integrated, Single Sign-on Platform: Smart Ship(c) Hub

By : Joy Basu | May - 2025

Today, people use apps with ocean sounds to lull themselves to sleep while the shipping industry is waking up to the age of digitalization. Between rising environmental concerns and the changing tides of tech advancements, shipping companies are riding the waves of feasibility merged with consciousness. The need of the hour is maritime digitalization via a one-stop platform to charter a new course of efficiency, diligence, and minimal human error.

The Smart Ship Hub digital platform provides end-to-end solutions and on-demand cloud services for the maritime ecosystem. This easy-to-install-and-operate solution is the need of the hour, helping vessel owners, operators, charterers, Insurers, and ship suppliers save costs and manage compliances like CII, EU ETS, and more.

What does this revolutionary platform offer?
In the words of CEO, Joy Basu, “Smart Ship Hub continues to pioneer and disrupt maritime legacy processes with its digital platform.” With SSH a sea of possibilities opens up to maritime companies, creating ease and improving performance across the board. Using each technically sound feature correctly and effectively has helped vessels save up to 30% of costs. The technological enhancements comprise:

Vessel Performance
"Smart Ship" Insight provides analytics and predictive data modelling to help with 24/7 fleet tracking in key operational areas like expenses, margins, vessel consumption, insurance settlements, and a host of other value-added services. The ship’s historical and current data from the vessel/noon report is conveyed directly to shore management, who is also alerted on atypical activities through the smart alerting feature. Through machine-based learning and AI, it is used to analyse the vessel’s performance against changes in weather, seas, crew, & vessel machinery.
Smart Ship’s Business Intelligence helps identify data-based trends to better plan fuel consumption, vessel utilization, voyage metrics, and expenses with a high level of accuracy. These metrics, over time, help improve the vessel's performance as well.

Voyage Performance
SSH’s Voyage Performance Platform aims to use data gathered from ships to give a deeper understanding of voyage metrics. It helps stakeholders gain meaningful insights into the voyage processes to bring in business intelligence to improve financials. This includes technically sound information on fuel consumption, routing, spares and maintenance alerts, berthing efficiency, and more. Chartering and commercial operators are supplied with an assessment of ETA, CII advisory, vessel downtime, and overall voyage performance with the live machinery data and technical performance updates on the digital dashboard

Weather Routing
The Smart Ship Hub Adaptive Weather Routing is a highly prized asset for route and performance optimization. It considers many constraints related to safety, operations, and compliance in the context of climatic variances. It is a trusted decision-supporting tool enabling sea captions to operate with greater confidence. The platform has the capability that allows route planning based on weather predictions and other measures suited for all types of vessels using myriad fuels and propulsions.

Condition Monitoring & Procurement Agility
Smart Ship Onboard machine diagnostics & smart alerts predict equipment failure and improve reliability leading to lesser downtime. Smart Ship analyses vessel data captured from the main engine and auxiliary engine from the bridge, vibration, lubes, and AMS. It uses the data gained to identify the patterns and give relevant insight. Live data procured continuously from equipment including ME, AE, Boiler, Incinerator, Slip, GPS, Log, Anemometer, etc bring in necessary intelligence for procurement agility and condition monitoring. The Smart Ship solution facilitates Condition Monitoring through advanced algorithms for relevant diagnostics, downtime analysis, failure mode, and predictive maintenance. This judicious tracking reduces the likelihood of financial losses due to unpreparedness and facilitates timely intervention.

Predictive Diagnostics
Smart Ship empowers stakeholders with predictive diagnostics of fuel against dynamic weather conditions, vessel condition, laden state, route, and more along with the relevant comparisons. Once the data is fetched from Vessel Equipment, the alert gateway shares real-time equipment data with the Smart Ship Cloud leading to predictive diagnostics. With the help of historical trends and the correlations between fuel and various other vessel parameters, Smart Ships give 100% visibility on Fuel Utilization and Optimization. The alerts can be made available as messages, emails, and application notifications. Apart from reporting any abnormal equipment behaviour, alerts help in timely remedial responses. In addition to this, Smart Ship Dynamic Reports are also available along with analytics and trends across multiple parameters.

So don’t be lulled into complacency or take a passive approach to this highly unappreciated asset of data digitalization. Data management can initially seem like a burden and digitalization, a one-time expense. But this shying away from progress can lead to missed opportunities, inefficiency, and unnecessary risk. With SSH’s digital platform, you can use data collected as a medium for analysis to mitigate risks, improve service, and drive growth through optimization. 

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